The Role of Strategic Alliances in the Ongoing Use of Electronic Commerce Technology in Regional Small Business
نویسنده
چکیده
A number of recent studies have suggested that for small businesses to maximise the benefits and minimise difficulties when adopting electronic commerce, they should be involved in some form of strategic alliance (network) with other small firms. This study compares the benefits gained and the difficulties encountered by SMEs that were part of a strategic alliance and those that were not. The results show that while difficulties are minimised by involvement in a strategic alliance, there are no significant differences in the benefits gained.
منابع مشابه
Role of Small-Business Strategic Alliances in the Perception of Benefits and Disadvantages of E-Commerce Adoption in SMEs
Despite the proclaimed advantages of small-business strategic alliances, little research has been carried out to determine whether these structures promote the benefits and/or “cushion” the disadvantages arising from ecommerce adoption for member businesses. There has also been a lack of research into comparing e-commerce use in those small businesses that are members of a strategic alliance to...
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ورودعنوان ژورنال:
- JECO
دوره 2 شماره
صفحات -
تاریخ انتشار 2004